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yuji.winet@duke.edu


If you’re interested in collaborating or discussing research, feel free to reach out!

About Me

I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:

  • Why do people repeat experiences?

  • How can experiential consumption be improved?

  • What hidden social influences change decision making?

  • How do timing and sequence influence behavior?

My work has been published in Proceedings of the National Academy of Sciences, and the Journal of Personality and Social Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.

Current Research Questions

  • Can changing the meaning of familiar moments improve experiences?

  • When choices contain more choices, do people seek more variety?

  • When do consumers want to feel guided through their experiences?

  • Can pivotal voters become less biased in their voting decisions for conclusive actions?

 

Recent Publications