I am an Assistant Professor of Marketing at Duke University.

My research focuses on consumer decisions between new vs. old experiences and the ways both social environments and time and sequence shape consumer behavior.

My research has been published in the Journal of Personality and Social Psychology and the Proceedings of the National Academy of Sciences.

I received my Ph.D. in Behavioral Science from the University of Chicago, Booth School of Business, a Post-baccalaureate Certificate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.

Some topics of my ongoing work:

• Why do people repeatedly consume the same experiences?

• When should experiences reintroduce familiar elements?

• When and why does being a pivotal voter bias group decisions, and how can we debias those decisions?

• Why might consumers want more variety when choices contain more choices?

If you’d like to connect to discuss research, email me at yuji.winet@duke.edu.