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If you’re interested in collaborating or discussing research, feel free to reach out!
About Me
I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:
When do consumers choose novel versus familiar experiences?
What factors make experiential consumption rewarding?
What hidden social influences affect people’s choices?
My work has been published in Proceedings of the National Academy of Sciences, and the Journal of Personality and Social Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.
Current Research Questions
Do consumers prefer experiences that use “callbacks”?
How does variety seeking change when choices contain other choices?
What does it mean to be “guided” through an experience?
What specific features of deliberation predict better group decision making?
