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If you’re interested in collaborating or discussing research, feel free to reach out!
About Me
I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:
When do consumers want novelty versus familiarity?
How can experiential consumption be improved?
What types of hidden social influence change people’s behavior?
How do timing/sequence affect decision-making?
My work has been published in Proceedings of the National Academy of Sciences, and the Journal of Personality and Social Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.
Current Research Questions
What are the main psychological drivers of repeat consumption?
Do consumers prefere experiences that use callbacks?
If a choice contains other choices, does that affect variety seeking?
Pivotal voters cave to pressure to deliver decisive results—is it possible to reduce pivotal voter bias?
