Duke Profile | Google Scholar | Bluesky
If you’re interested in collaborating or discussing research, feel free to reach out!
About Me
I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:
How do consumers choose between novel & familiar experiences?
What makes experiential consumption rewarding?
How does social influence change group decisions and exploration?
My work has been published in Proceedings of the National Academy of Sciences, the Journal of Personality and Social Psychology, and the Handbook of the Science of Existential Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.
Current Research Questions
Why do callbacks improve experiences?
What features of group deliberation lead to successful decisions?
Why does feeling “guided” make experiences better?
Do people explore differently when choices have other choices inside them?
Why do pivotal voters make groups artificially decisive? Can this be debiased?
