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yuji.winet@duke.edu


If you’re interested in collaborating or discussing research, feel free to reach out!

About Me

I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:

  • When do people want repeat experiences?

  • How can we make experiences better?

  • What hidden social influences change behavior?

  • When does timing/sequence influence choice?

My work has been published in Proceedings of the National Academy of Sciences, and the Journal of Personality and Social Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.

Current Research Questions

  • What are the main psychological drivers of repeat consumption?

  • Do consumers prefere experiences that use callbacks?

  • If a choice contains other choices, does that affect variety seeking?

  • Pivotal voters cave to pressure to deliver decisive results—is it possible to reduce pivotal voter bias?

 

Recent Publications