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If you’re interested in collaborating or discussing research, feel free to reach out!
About Me
I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:
Why do people repeat experiences?
How can experiential consumption be better?
What hidden social influences change decision making?
How do timing and sequence influence behavior?
My work has been published in Proceedings of the National Academy of Sciences, and the Journal of Personality and Social Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.
Current Research Questions
Can changing the meaning of familiar moments improve experiences?
When choices contain other choices, do people seek more variety?
When do consumers prefer being guided through experiences?
Can pivotal voters become less biased in their voting decisions for conclusive actions?
