About Me
I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:
When do people want novelty vs. familiarity?
How can consuming experiences be more rewarding?
What hidden social influences change behavior?
My work has been published in Proceedings of the National Academy of Sciences, the Journal of Personality and Social Psychology, and the Handbook of the Science of Existential Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.
Some of my ongoing research topics:
Why do callbacks improve experiences?
When do people want to feel “guided” through an experience?
Does variety-seeking change when choices have other choices nested inside them?
What predicts successful group deliberations?
